CASE STUDY OF

DIANE BONHEUR WEBSITE

ROLE: UI DESIGN, WEB ART DIRECTION, DEVELOPMENT

DELIVERABLE: RESPONSIVE WEBSITE

DATE: MAR 2018

monopo was in charge of the web design for the new Japanese shampoo brand “Diane Bonheur” by Nature Lab.

BRIEF

Launch of the new “farming shampoo” Diane Bonheur

To promote Diane Bonheur, a new shampoo made by the Japanese cosmetic company Nature Lab, monopo was in charge of the new brand website’s design. Diane Bonheur is a farming shampoo which means all the ingredients are organic and come from carefully selected farms, without using chemical ingredients. Their concept is to make everyone happy: customers and farmers. All the PR driving people to the website, we needed to make our target audience fully experience the world of Bonheur and catch their hearts.

ART DIRECTION

A playful website with kawaii details

We wanted to give a friendly personality to Diane Bonheur, which we did by making a very playful website, fun to navigate with many micro interactions. To catch the hearts of the young Japanese women, we used many cute details such as little icons, playful buttons, flower scrollbar and menu, animated illustrations and kawaii transitions. The photographic imagery was carefully selected to show the farming origins of Diane Bonheur and the natural ingredients used in its composition.

Credits

Client: Nature Lab

Our role: UI Design, Web Art direction, Development

THE TEAM

Agency: dof inc.

Creative Director: Koichiro Toda (CC inc.)

Copywriter: Toshiyuki Konishi

Art Director, Designer: Mélanie Hubert (monopo)

Front-end developer: Shoichiro Kameda (PRMO)

Producer: Shota Hatama (dof inc.)

Project Manager: Shota Hatama (dof inc.), Yoshiyuki Sasaki (monopo)

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