CASE STUDY OF

JIMMY CHOO
VALENTINE’S DAY CAMPAIGN

ROLE: CONCEPT, DIGITAL COMMUNICATION STRATEGY, CREATIVE DIRECTION, ART DIRECTION, PHOTO PRODUCTION, VIDEO PRODUCTION

DELIVERABLE: CAMPAIGN CONCEPT AND STRATEGY, VIDEOS AND STILL PHOTOGRAPHY

DATE: FEB 2020

monopo was commissioned by Jimmy Choo to create the concept and the assets of their Valentine’s Day campaign for the Japanese market.

PLAY

PLAY

THE TASK

Our task was to produce a social media strategy and campaign to drive sales towards Valentine's day.
Rather than a high fashion campaign, the goal was to produce assets that would be lifestyle and relatable to target the generation Z and the millennials.

THE CONCEPT

We decided to create two couples to represent the demographic targeted on this occasion by the brand. One representing the Gen Zs: playful, young, irreverent, while the other was more millennial oriented: executive, elegant, but with the same playfulness, part of the brand DNA.

DELIVERABLES

The 10 assets took the form of still photography, videos and product focus visuals recreating Tokyo date settings day and night time.

Credits

Client: JIMMY CHOO

Our role: CONCEPT, DIGITAL COMMUNICATION STRATEGY, CREATIVE DIRECTION, ART DIRECTION, PHOTO PRODUCTION, VIDEO PRODUCTION

THE TEAM

Creative Director/ Producer: Clara Blin (monopo)

Art Director: Mei Kanamoto (monopo)

Assistant: Elena Midori (monopo)

PARTNERS

Photographer: Chen Chekai

Video Director: Artem Skiy

Stylist: Hanae Uwajima

Hair Stylist: Kashiwa Masahiro

Makeup Artist: Maila Tsuboi

Sound Designer: Justin Frieden

Model: Sumire Hayashi

Model: Shoichi Murata @ Friday

Model: Beniko Sasaki @ Tateoka

Model: Hayate Kudo @ Friday

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