ROLE: CONCEPT, DIGITAL COMMUNICATION STRATEGY, CREATIVE DIRECTION, ART DIRECTION, PHOTO PRODUCTION, VIDEO PRODUCTION
DELIVERABLE: CAMPAIGN CONCEPT AND STRATEGY, VIDEOS AND STILL PHOTOGRAPHY
DATE: FEB 2020
monopo was commissioned by Jimmy Choo to create the concept and the assets of their Valentine’s Day campaign for the Japanese market.
THE TASK
Our task was to produce a social media strategy and campaign to drive sales towards Valentine's day.
Rather than a high fashion campaign, the goal was to produce assets that would be lifestyle and relatable to target the generation Z and the millennials.
THE CONCEPT
We decided to create two couples to represent the demographic targeted on this occasion by the brand. One representing the Gen Zs: playful, young, irreverent, while the other was more millennial oriented: executive, elegant, but with the same playfulness, part of the brand DNA.
DELIVERABLES
The 10 assets took the form of still photography, videos and product focus visuals recreating Tokyo date settings day and night time.
Credits
Client: JIMMY CHOO
Our role: CONCEPT, DIGITAL COMMUNICATION STRATEGY, CREATIVE DIRECTION, ART DIRECTION, PHOTO PRODUCTION, VIDEO PRODUCTION
THE TEAM
Creative Director/ Producer: Clara Blin (monopo)
Art Director: Mei Kanamoto (monopo)
Assistant: Elena Midori (monopo)
PARTNERS
Photographer: Chen Chekai
Video Director: Artem Skiy
Stylist: Hanae Uwajima
Hair Stylist: Kashiwa Masahiro
Makeup Artist: Maila Tsuboi
Sound Designer: Justin Frieden
Model: Sumire Hayashi
Model: Shoichi Murata @ Friday
Model: Beniko Sasaki @ Tateoka
Model: Hayate Kudo @ Friday
MONOPO STAFF ON THIS PROJECT
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