CASE STUDY OF

LIL MOON BRAND MOVIE

ROLE: CREATIVE DIRECTION

DELIVERABLE: VIDEO

DATE: APR 2017

monopo took charge of the brand movie for Lilmoon, a contact lense brand produced by ROLA.

PLAY

BRIEF

A movie to introduce four Lilmoon products

Lilmoon is a line of contact lenses produced by ROLA. The collection has four different pairs of lenses: WATER WATER, SKIN BEIGE, SKIN GREGE & NUDE CHOCOLATE. Each pair was carefully designed to highlight the original beauty of each woman's eyes. They contacted monopo to make a movie that introduces the 4 different products.

THE ART DIRECTION

4 different views of women

The film has four scenes showcasing the four products in the line-up starring ROLA herself. The four scenes are constructed by four types of lighting, coloring and acinting by ROLA to express women’s 4 emotions strongth, weekness, the dark and bright in the mind.

Credits

Client: PIA株式会社

Our role: Creative direction

THE TEAM

# Movie Production: monopo

Producer: Gaku Shimojo

Movie Creative director: Yoshiyuki Sasaki (monopo)

Director / Editor: Shunta Ito

Videographer: HIRO KIMURA

Sound: Ryo Shiina

Cast: ROLA

MONOPO STAFF ON THIS PROJECT

Related projects

We should work together!