ROLE: CREATIVE DIRECTION
DELIVERABLE: VIDEO
DATE: APR 2017
monopo took charge of the brand movie for Lilmoon, a contact lense brand produced by ROLA.
BRIEF
A movie to introduce four Lilmoon products
Lilmoon is a line of contact lenses produced by ROLA. The collection has four different pairs of lenses: WATER WATER, SKIN BEIGE, SKIN GREGE & NUDE CHOCOLATE. Each pair was carefully designed to highlight the original beauty of each woman's eyes. They contacted monopo to make a movie that introduces the 4 different products.
THE ART DIRECTION
4 different views of women
The film has four scenes showcasing the four products in the line-up starring ROLA herself. The four scenes are constructed by four types of lighting, coloring and acinting by ROLA to express women’s 4 emotions strongth, weekness, the dark and bright in the mind.
Credits
Client: PIA株式会社
Our role: Creative direction
THE TEAM
# Movie Production: monopo
Producer: Gaku Shimojo
Movie Creative director: Yoshiyuki Sasaki (monopo)
Director / Editor: Shunta Ito
Videographer: HIRO KIMURA
Sound: Ryo Shiina
Cast: ROLA
MONOPO STAFF ON THIS PROJECT
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