CASE STUDY OF

"WITH" SONG BY Ms. OOJA
INTERACTIVE VIDEO WEBSITE

ROLE: WEB PRODUCTION, UI/UX DESIGN, TECHNICAL DIRECTION, WEB DEVELOPMENT (FRONT-END)

DELIVERABLE: INTERACTIVE MUSIC VIDEO WEB SITE

DATE: FEB 2018

We took charge of the campaign website for Ms.OOJA’s new album “PROUD”’s lead single “WITH”’s music video. The video’s is called “Limited Memory.”

THE CHALLENGE

The Idea Amazes Everyone

To maximize Ms.OOJA’s reputation with her new album “PROUD”’s lead single “WITH”’s music video.

DIGITAL EXPERIENCES

Memory Does Not Remain, But Beautiful.

The music video “Limited Memory” has been taken with Instagram Story photos and videos that disappear 24 hours after being shared, to show the song “WITH”’s fragility.

Model/actress Akane Hotta and actor Hiroki Iijima plays a 24-month story of romance, and the movie switches with taps and swipes as if it is a real Instagram Story. We see the two leads interact as a couple in a various situations.

After you watch the music video 24 shareable images appear. They show remaining times of site publication. It attracted a lot of people.

Credits

Client: UNIVERSAL MUSIC

Our role: Web production, UI/UX design, Technical direction, Web development (Front-end)

LABEL: UNIVERSAL MUSIC

Interactive planner: Yushin Nin

A&R: Junya Yabe

PR planner: Motomi Oiwa

MOVIE: RENDEZ-VOUS.INC

Planner + Director + Editor: Keisuke Tamura

Planner + Art: Kanako Motoyama

Copywriter: Mariko Yamamoto

Production Manager : Kouhei Wakui

Cinematographer: Akane Hotta / Hiroki Iijima (Oscar Promotion)

Stylist: Yuka Okumura

Stylist Assistant: Misaki Kotani

Hairmake: 大島 清子 (Akane Hotta) / 佐藤 友勝 (Hiroki Iijima)

Location Cordinator: Tomonobu Kasai (Mercury)

Driver: Erika Kawasaki / 村山 成布 (GROOVE)

Mixer: Kiyoharu Matsuzaki

Casting: Ami Shimizu (SKALY)

Cast: Akane Hotta / Hiroki Iijima (Oscar Promotion)

WEB: MONOPO

Web Director + Front-End Engineer: Ryo Miyakawa

Assistant Planner: Tomoki Inaguma

Designer: Jin Okuma

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We should work together!