ROLE: WEB PRODUCTION, UI/UX DESIGN, TECHNICAL DIRECTION, WEB DEVELOPMENT (FRONT-END)
DELIVERABLE: INTERACTIVE MUSIC VIDEO WEB SITE
DATE: FEB 2018
We took charge of the campaign website for Ms.OOJA’s new album “PROUD”’s lead single “WITH”’s music video. The video’s is called “Limited Memory.”
THE CHALLENGE
The Idea Amazes Everyone
To maximize Ms.OOJA’s reputation with her new album “PROUD”’s lead single “WITH”’s music video.
DIGITAL EXPERIENCES
Memory Does Not Remain, But Beautiful.
The music video “Limited Memory” has been taken with Instagram Story photos and videos that disappear 24 hours after being shared, to show the song “WITH”’s fragility.
Model/actress Akane Hotta and actor Hiroki Iijima plays a 24-month story of romance, and the movie switches with taps and swipes as if it is a real Instagram Story. We see the two leads interact as a couple in a various situations.
After you watch the music video 24 shareable images appear. They show remaining times of site publication. It attracted a lot of people.
Credits
Client: UNIVERSAL MUSIC
Our role: Web production, UI/UX design, Technical direction, Web development (Front-end)
LABEL: UNIVERSAL MUSIC
Interactive planner: Yushin Nin
A&R: Junya Yabe
PR planner: Motomi Oiwa
MOVIE: RENDEZ-VOUS.INC
Planner + Director + Editor: Keisuke Tamura
Planner + Art: Kanako Motoyama
Copywriter: Mariko Yamamoto
Production Manager : Kouhei Wakui
Cinematographer: Akane Hotta / Hiroki Iijima (Oscar Promotion)
Stylist: Yuka Okumura
Stylist Assistant: Misaki Kotani
Hairmake: 大島 清子 (Akane Hotta) / 佐藤 友勝 (Hiroki Iijima)
Location Cordinator: Tomonobu Kasai (Mercury)
Driver: Erika Kawasaki / 村山 成布 (GROOVE)
Mixer: Kiyoharu Matsuzaki
Casting: Ami Shimizu (SKALY)
Cast: Akane Hotta / Hiroki Iijima (Oscar Promotion)
WEB: MONOPO
Web Director + Front-End Engineer: Ryo Miyakawa
Assistant Planner: Tomoki Inaguma
Designer: Jin Okuma
MONOPO STAFF ON THIS PROJECT
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