CASE STUDY OF

LOGOS BY MONOPO

ROLE: DESIGN, CONCEPT

DELIVERABLE: LOGOS, CORPORATE IDENTITIES

DATE: MAY 2016

monopo has designed about 100 logos since we were founded in 2011. Here is a selection of logo and branding work we did for various clients.

OUR SERVICE

We believe Corporate Identity and Vision are the main priority before any production

“From inception to execution” is the concept and philosophy that makes monopo’s production unique. Every brief usually starts with the request to “produce a video or a website or a design etc…” but we believe the vision and the core value are the most important elements to creative. Each brief should be defined by “What is the problem?” and “Why you want to do this?”. Defining these points depends on the corporate vision and identity. For these reasons, we pro-actively propose to rethink and define corporate vision and identity in order to make a logo.

OUR PROCESS

Conception, Graphic research and Deployment

We start every branding & logo projects with a conception phase, analyzing the brand and benchmarking. In order to make a strong logo and identity, we believe that the brand needs a strong vision. If our clients don’t have a clearly defined vision, we work together to develop it. During the second phase, we make different graphic propositions that we test and check in order to choose the best solution. Once the logo or identity is decided, we improve it (kerning, colours etc…) and deploy it on different supports, depending on the demand.

Credits

Client: Various clients

Our role: Design, concept

THE TEAM

Producers: Yoshiyuki Sasaki, Tsubasa Kamioka, Shun Okada, Ryota Taniguchi, Ryo Miyakawa, Yoshiyuki Kume

Art directors & designers: Jin Okuma, Takayuki Yokoyama, Taeko Hamamoto, Takuya Kenmoku, Takaya Ohta, Shoichiro Kameda

Related projects

We should work together!