CASE STUDY OF

MERY LOGO DESIGN

ROLE: LOGO DESIGN, CI

DELIVERABLE: LOGO

DATE: APR 2015

We took charge of the art direction and design for MERY by peroli inc., a content service for young women.

DESIGN CONCEPT

Kawaii, but not only!

The logo design concept is 'Merry-Go-Round'.
We created a fusion of both a cute and lovable sheep and a cool and strong sheep. By combining these two characterisrics, we achieved a well-rounded design that can attract and please a wide and diverse range of people.

Exemple of use of the logo

REDESIGN OF LOGOTYPE

Improvement of their existing typographic logo

Previously, MERY had a typography-only logo, so in parallel to making a new logo, we readjusted their existing typographic logomark. In order to optimize its impact, we adjusted the silhouette and kerning. We made sure to harmonize the new symbol with the text as it is intended to be used in a wide-variety of media and sizes. The growth of the service was also taken into consideration.

Credits

Client: peroli, inc.

Our role: Logo design, CI

THE TEAM

Director: Shun Okada

Art director: Takaya Ohta

Designers: Takaya Ohta, Taeko Hamamoto

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We should work together!