ROLE: LOGO DESIGN, CI
DELIVERABLE: LOGO
DATE: APR 2015
We took charge of the art direction and design for MERY by peroli inc., a content service for young women.
DESIGN CONCEPT
Kawaii, but not only!
The logo design concept is 'Merry-Go-Round'.
We created a fusion of both a cute and lovable sheep and a cool and strong sheep. By combining these two characterisrics, we achieved a well-rounded design that can attract and please a wide and diverse range of people.
Exemple of use of the logo
REDESIGN OF LOGOTYPE
Improvement of their existing typographic logo
Previously, MERY had a typography-only logo, so in parallel to making a new logo, we readjusted their existing typographic logomark. In order to optimize its impact, we adjusted the silhouette and kerning. We made sure to harmonize the new symbol with the text as it is intended to be used in a wide-variety of media and sizes. The growth of the service was also taken into consideration.
Credits
Client: peroli, inc.
Our role: Logo design, CI
THE TEAM
Director: Shun Okada
Art director: Takaya Ohta
Designers: Takaya Ohta, Taeko Hamamoto
MONOPO STAFF ON THIS PROJECT
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