CASE STUDY OF

MOUSSY JEANS BRAND MOVIE

ROLE: VIDEO PRODUCTION

DELIVERABLE: VIDEO

DATE: MAR 2017

We produced a movie for MOUSSY JEANS showcasing two of their lastest products.

PLAY

BRIEF

A products concept movie

We took charge of the film production for two MOUSSY JEANS products: The WAIST FIT REBIRTH SKINNY, which is a renewal of their top seller REBIRTH SKINNY, and a new style called the MOUSSY VINTAGE TAPERED JEANS, which is inspired by authentic vintage jeans.

ART DIRECTION

Masculine and Feminine

We created a film mixing two different colors to represent the two different jeans. The REBIRTH SKINNY has a feminine character, whereas the Moussy VINTAGE TAPERED JEANS has a slight masculine touch. The two type of cuts have a strong contrast in coloring and writing in order to create two parallel universes that match the masculine and feminine sides of each pair.

PRODUCTION

A Music Driven Production

We created the soundtrack before shooting in order to make a unique editing and unique color grading to match the track's disorienting production style, emphasizing the relationship between masculine and feminine.

Credits

Client: BAROQUE JAPAN LIMITED

Our role: VIDEO PRODUCTION

THE TEAM

#Movie Production : monopo

PR: Yumi Hasegawa(Baroque Japan Limited)

Brand Creative director: Yukari Ota(SLEEPING TOKYO)

Producer: Yoshiyuki Sasaki (monopo)

Creative Director: Tatsuya Ishikawa (BSPK™)

Movie director / Video grapher / Editer: Kyotaro Hayashi (DRAWING AND MANUAL)

Gaffer / Videographer: Keisuke Inoue

Music: JEMAPUR

PARTNERS

Movie production: SLEEPINGTOKYO, BSPK™.Inc, DRAWING AND MANUAL

MONOPO STAFF ON THIS PROJECT

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