CASE STUDY OF

REBIRTH LAB WEBSITE

ROLE: ART DIRECTION, PHOTOGRAPHY, UX/UI DESIGN, PLANNING, DEVELOPMENT

DELIVERABLE: RESPONSIVE WEBSITE, PHOTOGRAPHS

DATE: NOV 2017

We were in charge of the website for the human resource company “REBIRTH LAB”.

BRIEF

Inspire young people

“REBIRTH LAB” is a human resource platform specializing in finding careers for underprivileged people and those without any post-secondary education. REBIRTH LAB believes in the power of these people seek to develop their potential to make them successful professionals. We focused on not only showing the website which is easy to understand the service but inspiring young people to take action and change their life.

ART DIRECTION

Be a businessman

With the art direction, our objective was to make a positive, energetic and powerful visual identity. We used 2 contrasting colors; yellow and blue to make a dynamic design and we focused the photo imagery on showing young and successful people.

Interview

Four young professionals tell us their story

We interviewed the members of REBIRTH LAB who told us their stories about why they joined REBIRTH LAB and how they changed their life. It makes users inspired to take action. About the photography treatment, we used double exposure photos using a portrait of them today and an old photo from their previous life to show the message: you can change.

Credits

Client: 3Backs

Our role: Art direction, Photography, UX/UI design, Planning, Development

THE TEAM

Creative Director / Art Director / Designer: Mélanie Hubert

Web Director: Tsubasa Kamioka

Technical Director / System Engineer : Shun Okada

Copy Writer: Midori Sugama

PARTNERS

Photographer: Will Goodan

Stylist: TAKAO

Hair & Makeup: Youko Hirakawa

Models: Takuma Iwasaki, Satori Mizushima

HTML Coder: Koui Shikakura

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