CASE STUDY OF

ROBUST WEB BRANDING

ROLE: BRANDING, WEB DESIGN

DELIVERABLE: Brand Guideline, Web Design

DATE: JUN 2022

"Robust" invests in early-stage world-changing businesses. Their mission is to bridge the economic and technological gap between North America and Southeast Asia. To support venture companies in a challenging environment with a flexible and resilient approach, monopo New York provided brand design and web production for them.

CONCEPT

Resillient

We drew inspiration from deep and powerful undercurrents in shaping the Robust brand. We wished their strength and innovative ideas to withstand change, even in the underwater world, and to permeate the world like the tide.

MESSAGE

Start early, go far

Robust aims to make businesses as "resilient" as its brand name suggests. Starting a new business may come with uncertainty, but we aim to create a community for those seeking unwavering growth. We have created simple yet powerful copy and a tagline to encourage a venture company.

VISUAL DIRECTION

The bottom of the deep sea

The concept motif was the tidal currents at the deep bottom of the sea. The "power to overcome changes" sensed from Robust is like the unwavering strength of a deep tidal current. It is where we got our inspiration.

MOTIF

A meditative and fluid world

We aimed to create a spiritual space even though it is a corporate website. We imagined a space where relationships are nurtured through the movement of color and light reflecting the ground and the bottom of the sea. It abstractly expresses the ideas growing out of this space and the process of ideas changing form.

PLAY

Credits

Client: Robust Labs LLC

Our role: Branding, Web Design

THE TEAM

Producer, Web Director: Toshika Kosako (monopo New York)

Art Direction & Design: Mei Kanamoto (monopo New York)

Front-end Developer: Cyd Stumpel

Technical Direction: Keita Niiro & Taisei Dofuku (monopo Tokyo)

Copywriter (Tagline): Aya Apton

Related projects

We should work together!