CASE STUDY OF

THE GOAL WEBSITE

ROLE: WEB PRODUCTION, UI/UX DESIGN, TECHNICAL DIRECTION, WEB DEVELOPMENT(FRONT-END, BACK-END)

DELIVERABLE: RESPONSIVE WEBSITE

DATE: FEB 2018

We produced the website for The Goal, a company for fashion PR.

BRIEF

Simply tell what kind of company it is

“We want to solve problems in the world with the power of fashion.” This is what the members of THE GOAL hold in their hearts. Based on their logo and corporate vision “GO WITH FASHION”, we produced their website to show in the simplest way what kind of company “THE GOAL” is.

ART DIRECTION

Express the attitude to achieve a 'Goal’

Each client has different goals and there are infinite ways to achieve them. The new logo was made to visualise this idea of having many ways to achieve goals, through the multiple variations of the logo and the logo in motion. The website is based on the aesthetic of the corporate identity. Only black and white are used in order to express that anybody can be any color along the journey to achieve each goals. The moving filamentous motifs indicates “the attitude to achieve goals”.

DIGITAL EXPERIENCE

UI/UX directly inspired by the Corporate identity

On the back of “THE GOAL” business cards, each member has a different version of the logo with its own line. We kept those variations of logos in the website as well and we restricted the amount of information within a screen in order to show clearly “What THE GOAL is like”. As you scroll, smooth animations show some elements and evoke the audience’s interest towards the next page. The filamentous motifs all over the website add dynamic movement and indicate “the attitude to achieve goals” while keeping it clear to find the information you need.

Credits

Client: The Goal

Our role: Web production, UI/UX design, Technical direction, Web development(Front-end, Back-end)

PARTNERS

Agency: DENTSU.INC

CD: Hideaki Fukui

Strategist: Yohiya Morinaga

AD: Miharu Matsunaga

Technologist: Kosuke Takahashi

DESIGN TEAM

Designer: Minatomura Kazutoshi (6kai)

Designer: Minami Sakurai (6kai)

FILM TEAM

Director: Kazuhiro Yamamoto (sponge)

Producer: Haruko Kato (WASABI.inc)

WEB TEAM

Producer + Technical director + Back-end Engineer: Yoshiyuki Kume (monopo)

Designer: Takuya Kenmoku (monopo)

Front-end Engineer: Shoichiro Kameda (PRMO), Misaki Nakano

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