G-SHOCK × ONE OK ROCK Collaboration Video & Still

The concept of this model centres on “Japan as Seen from Abroad.”
The design features motifs such as cherry blossoms and swords, along with illustrations by Swedish artist Emil Öhlund, a close collaborator of ONE OK ROCK. For the promotional visuals, we also incorporated photography by Alan Schaller, another longtime friend of the band. Under the creative direction of Junji Kumahara (STUDIO KONBINI), we brought together the distinct creative worlds of G-SHOCK, ONE OK ROCK, Emil, and Alan into a cohesive visual narrative.

Using existing still images as a foundation, we introduced movement by layering illustrations and photographs like stickers and animating certain elements. By doing so, we crafted a dynamic visual experience that avoids the monotony of a slideshow, delivering a uniquely Japanese, pop-inspired aesthetic that keeps the viewer engaged.

ONE OK ROCK’s Ryota, a self-proclaimed fan of G-SHOCK, had long dreamed of this collaboration. Given the strong fan bases of both G-SHOCK and ONE OK ROCK, it was crucial that the promotion went beyond “a typical ad for a watch”. Casio also emphasized this, specifically requesting that the video feel as if ONE OK ROCK had created it themselves. With this in mind, we approached the storyboard with attention to detail from the earliest stages.

The aim was to convey the passion and worldview behind the collaboration itself, which informed both the structure and pacing of the video.

At the same time, we wanted to highlight the product’s appeal. monopo proposed using CG modelling for the watch, enabling us to create rich visuals that directly communicate the textures and intricate details of the timepiece through 3DCG.

The opening animation sequence also features meticulous attention to detail. From synchronized sound effects to music, every element was crafted to maximize both the style and emotional impact of the viewing experience.

From the early stages of production, we worked closely in English with Sweden-based artist Emil Öhlund to carefully explore how to incorporate and animate his original illustrations. With a deep respect for his artistic voice, we ensured that both the illustrations and photographs blended seamlessly, without compromising their individual character.

One of monopo’s core strengths is the ability to collaborate closely and directly with international creators, made possible by a team of many English-speaking members. This hands-on approach fostered trust and enabled a smooth creative process.

This trust was further reinforced by the fact that Ryota himself is a fan of both Emil and Alan Schaller’s work. As a result, the final video resonated deeply with him and received strong highly positive feedback.

Given the tight production schedule, the project was anchored by a reliable and experienced team structure, ensuring both creative quality and operational stability throughout the project.

The completed video and key visuals were rolled out as a takeover on the Tower Records Shibuya screen. With both visuals and video making a simultaneous impact, many passersby stopped to take notice.
On social media, numerous users voiced their frustration over the limited quantity of the product—comments like “There aren’t nearly enough!” quickly spread, generating a wave of excitement around the exclusive model.

By connecting the brand, the artist, and the fans—while respecting the intentions of each—this promotion maximized the value of the collaboration.