SHISEIDO EUDERMINE Global Website & Movie

The video, 'Habits of Self Restoration with Hikari Mori' captures the Eudermine ambassador introducing the elements that regulate her beauty care from the inside out. In the video, Hikari the model and celebrity shares the daily self-care habits that help balance and restore her, from meditation and flower arranging to using Eudermine Essence Lotion. Planning and producing the content along the: "power of self-restoration," the video becomes less of a mere advertisement for skincare advertisement and more of a lifestyle video inspiring viewers to “be in touch with” their inner selves and daily habits.

As a designated site to reveal the secrets of Eudermine, we provided the page structure, copy, and design for the promotional site: SkinCyclopedia. We proposed a modern, minimalist layout in the art direction, using the iconic deep red of the Eudermine as the key color. Spotlighting Eudermine and its 126 year evolution, SkinCyclopedia showcases Shiseido's technological achievements, sustainability initiatives, and product efficacy data in a straightforward format. As an additional element, we directed a photoshoot of the Eudermine researchers themselves, using the images on the website for viewers to see the faces behind the science.

#BehindTheShiseidoEudermine was proposed by monopo as a feature of the website exploring the chemistry behind Eudermine in scientific detail. Beyond listing the active ingredients and cutting-edge technology involved, the page design and the written content guide the viewer through Eudermine’s efficacy with the researchers who created it. The artistic stills were shot at Shiseido's laboratories, where the actual research and development of the product take place.