SHISEIDO Ultimune Social Asset

In order to acquire new fans and create a sense of excitement for the brand which has been gaining tremendous support and popularity, we thought about how digital communication would play a role. In order to catch the attention of users within the large amount of content in social media feeds, we made speedy and eye-catching content as the core element of the assets. Animations were kept within a duration of a few seconds, and contents were created with bold colors and dynamic touches.

For the teaser timing before the release, we created content that can fosters the fans' excitement, such as visuals of the product's silhouette, and the animation of the Hanatsubaki mark unique to Shiseido.

Additionally for the unique visual expression of "The Lifeblood ™", we made sure the assets have visual impact on social media by making it bold and artistic.