CASE STUDY OF

BnA ALTER MUSEUM
BOUTIQUE ART HOTEL IN KYOTO

ROLE: ART DIRECTION, BRANDING, VIDEO PRODUCTION, WEBSITE

DELIVERABLE: LOGO, WEBSITE, VIDEOS, PHOTOS, WEB APPLICATION

DATE: MAY 2019

For the BnA Hotel, 「BnA Alter Museum」 project - an Artwork in which you can sleep in Kyoto - , we realized the branding, website, brand movie and room guide app.

Logo Design

As BnA provided a white canvas for Artist's expression in the 「BnA Alter Museum」 project, we decided to use the shape of Kyoto's, Tenmacho area (Kagyoku district) where the hotel is located as the logo base to express the freedom given to Artists and guests.
In addition, the angle of the lines in the typographie mimicked the ones of Kawaramachi street, facing the 「BnA Alter Museum」, emphasizing the fact that Kyoto is a community where many fulfilling experienced can be lived.

Website like Museum

This overnight museum was designed by 15 Artists and 9 Art Directors, who created 31 Art works "in which you can sleep in" and a vertical gallery of 30 meters high.
To express the depth of this "place for experimentation that is nor a museum, nor a hotel", we chose to play around the minimal concept of a white cube, inspired by the architecture of the building.

Brand Movie

For the brand movie we created, the central theme was “Liminal”, which means threshold of perception.
The 「BnA Alter Museum」 enables to experience liminality, that makes the border with reality unclear due to the extraordinary experiences and sensations felt by the guests using VFX technology. Liminality is a feeling, a state of mind, a physicality, a sensation, an idea somewhere in between reality and unworldly perception, simultaneously forming, un-forming, at the threshold of transformation.

The question is: what is reality?

PLAY

Credits

Client: BnA

Our role: Art Direction, Branding, Video production, Website

LOGO, WEBSITE, PHOTOS, WEB APPLICATION

Creative Director & Front-End Engineer: Ryo Miyakawa

Project Manager & Web Planner & Application Planner & Designer & Back-End Engineer: Tomoki Inaguma

Art Director & Designer: Jin Okuma

Designer: Mirai Koyama

Application Engineer: Tatsumi Akahori

Still: Keisuke Inoue

:

VIDEOS

Director: Artem Skiy

Producer: Chace Fedor

Production Assistant: Julie Guillot

VFX: Ruben Frosali RubenFro

Music: Roly Porter

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