CASE STUDY OF

YAMAHA VOCALOID KEYBOARD
WEB PR MOVIE

ROLE: ART DIRECTION, VIDEO PRODUCTION

DELIVERABLE: VIDEO

DATE: DEC 2017

We took charge of the music video for the YAMAHA VOCALOID Keyboard "VKB-100".

PLAY

BRIEF

A movie to introduce VOCALOID Keyboard

VKB-100 is an unprecedented musical instrument that allows the user to create VOCALOID voice sounds using the keys. We cast "Ku-tyu-bun-kai feat. Antenna Girl" with using VOCALOID technology.


ART DIRECTION

4 scenes to show 4 ways of using the keyboard

In order to illustrate the various ways the instrument can be used, we created four scenes, “To use alone”, “Harmonize with real voice”, “Playing with the band”, and “Uploading the shot video to the web” with a one cut, seamless movie. The black and white objects that appear in the movie are inspired by the keys of the keyboard.

PRODUCTION

A Music Driven Production

We rearranged existing songs from movies so that viewer can feel a personal connection.The music was actually a re-recorded vocal part of music with the VKB - 100.

Credits

Client: YAMAHA

Our role: Art direction, Video production

THE TEAM

Producer: Kenta Takahashi

Planner: Takayuki Yokoyama

Production Manager: Kensuke Tanaka

Assistant Director: Tomoki Inaguma

PARTNERS

Shooting director: Satoshi Miyata (morimori)

Camera operator: Ryo Tanaka

Music: Yunomi

Cast: Antenna Girl, POCO (空中分解), Tobari Tsuda (空中分解), Takuya Yajima (beach version), Daisuke

Related projects

We should work together!