CASE STUDY OF

DOCOMOxSNOW
DIGITAL CAMPAIGN

ROLE: UX/UI DESIGN, ART DIRECTION, TECHNICAL DIRECTION

DELIVERABLE: RESPONSIVE WEBSITE

DATE: MAR 2017

docomo×SNOWによるプロモーション「卒業“盛ルバム”」のロゴ・Web制作・デザインを担当しました。

卒業アルバムを最高の思い出に

一生残る大切な思い出のはずなのに、ちょっとしたことで黒歴史になってしまいがちな卒業アルバム。学校生活を共にした最高の仲間たちと一緒に、最高の瞬間をカメラに収めてほしい。そんな想いから誕生した、SNOWで撮る “盛れる”卒業アルバムです。 コンセプトムービーにはじまり、実際の卒業生と一緒に作るプレゼントキャンペーン、Web上で実際に作れるジェネレーター、女子高生の盛りポーズの歴史を振り返るムービーなど、Webサイトだけにとどまらない多角的なプロジェクトになりました。

PLAY

Video campaign made by AOI Pro.

PLAY

Video campaign made by EPOCH

Credits

Client: NTT DOCOMO, INC.

Our role: UX/UI design, Art direction, Technical direction

AGENCY : TOKYU AGENCY

Exective Creative Director: Nobutoshi Takada

Creative Director / Integration Planner / Producer: Ryosuke Sakai

Creative Director / Copywriter / Planner: Keisuke Muroya

Art Director: Ryo Miyakawa (monopo)

PR Planner: Tatsuya Yoshio

Producer: Naotasu Nozawa

Special Thanks: Shoichi Marumoto, Yuriko Miyama

Account Exective: Shinichi Kumazawa, Ayako Ishii

WEB: MONOPO + UNIBA

Project Manager: Ryo Miyakawa (monopo), Keiichi Tanifuji (UNIBA INC.)

Technical Director: Ryo Murayama (UNIBA INC.)

Logo Desinger: Takuya Kenmoku (monopo)

Web Designer: Taeko Hamamoto (monopo), Shoichiro Kameda (monopo), Sakino Tomiura (monopo)

Front-End Engineer: Ryo Miyakawa (monopo), Jun Mori (UNIBA INC.), Noriyuki Shimizu (UNIBA INC.)

Developer: Seiya Konno (UNIBA INC.), Satoshi Mochizuki (UNIBA INC.)

MOVIE 1: AOI PRO.

Director / Offline Editor: Takko Yoshida

Cinematographer: Shingo Ikeura

Assistant Director: Yuki Shiratori (TOKYO FILM), Taiga Takemoto

Lighting Director: Yuki Maeshima

Lighting Assistant: Nakanishi Katsuyuki

Stylist: Mayako Shigeta

Hair Make: Hikaru Takada

Stills: You Ishii

Colorist: Evgeny Suzuki

Music: Shotaro Tsurumaru (otoco)

Online Editor: Koji Wada (LICHTGRAPH)

Producer: Takuma Moriya

Production Manager: Wataru Ode

MOVIE 2: EPOCH

Director: Kazuma Ikeda (P.I.C.S. MANAGEMENT)

Cinematographer: Nobuaki Imura (I-7)

Lighting Director: Katsutoshi Hirano (BONDS)

Stylist: Takashi Usui (THYMON)

Hair Make: Makiko Nonaka (eclat DAIKANYAMA)

Choreographer: Jun

Telop Design: Ryo Miyakawa(monopo), Shoichiro Kameda (monopo)

Compositer: Kei Yamauchi (GZ-TOKYO)

Assistant Editor: Aya Sato (GZ-TOKYO)

Sound Design: Nobuyuki Aoki (be Blue)

Producer: Kazunari Arai (EPOCH)

Assistant Producer: Fumiko Iino (EPOCH)

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