adidas | MOUSSY Brand Movie

ROLE
Video Production
DELIVERABLE
Video
DATE
Jan 2017

monopo Tokyo produced the campaign movie for the latest Adidas | MOUSSY collaboration.

“SCENELESS SPORTS”

The collaboration between Adidas and MOUSSY formed the concept of SCENELESS SPORTS, a clothing line equally fashionable and stylish but with the ease of movement of a sportswear collection. They needed a campaign movie reflecting these two aspects of the collection: fashionable and functional.

Symmetrical & Geometrical compositions mixing Sports and Lifestyle feeling

Our aesthetic is based on symmetrical compositions and geometrical shapes, mixing footage of sports arena and fashion model. We used the kinetic lines of “A” for Adidas and “M” for MOUSSY, “|” for collaboration and the 3 lines of Adidas logo as inspiration for our compositions.

Music Driven Production

We created the soundtrack before shooting in order to create unique edit and motion graphics matching the disoriented style of the track. We made an effort to emphasize the asymmetrical style of this collaboration through the music.

CREDITS

CLIENT
BAROQUE JAPAN LIMITED
ROLE
Video Production
THE TEAM

Movie Production
monopo Tokyo

Producer
Yoshiyuki Sasakimonopo Tokyo

Creative Director
Tatsuya Ishikawa (BSPK™.Inc)


Movie Director / Videographer / Editer
Kyotaro Hayashi (DRAWING AND MANUAL)


Videographer
Masaki Miyamoto (DRAWING AND MANUAL), Keisuke Inoue

2nd Videographer
Naoki Takehisa


Sound
Jemapur

Production Manager
Takayuki Yokoyamamonopo Tokyo

Brand Steel Production
SLEEPINGTOKYO

Art Director & Styling
Yukari Ota (SLEEPINGTOKYO)

Photographer
Bungo Tsuchiya (TRON)


Hair
HORI (BE NATURAL)


Make Up
Kanako Yoshida (mod's hair)

Model
Olga T (BRAVO)

Design
Toshifumi Kiuchi (SLEEPINGTOKYO)

Movie Production
SLEEPINGTOKYO, BSPK™.Inc, DRAWING AND MANUAL, JEMAPUR

MONOPO TOKYO MEMBERS
ON THIS PROJECT