BnA Alter Museum - Boutique Art Hotel In Kyoto

ROLE
Art Direction, Branding, Video Production, Website
DELIVERABLE
Logo, Website, Videos, Photos, Web Application
DATE
May 2019

For the BnA Hotel, 「BnA Alter Museum」 project - an Artwork in which you can sleep in Kyoto - , monopo Tokyo realized the branding, website, brand movie and room guide app.

Logo Design

As BnA provided a white canvas for Artist's expression in the 「BnA Alter Museum」 project, we decided to use the shape of Kyoto's, Tenmacho area (Kagyoku district) where the hotel is located as the logo base to express the freedom given to Artists and guests. In addition, the angle of the lines in the typographie mimicked the ones of Kawaramachi street, facing the 「BnA Alter Museum」, emphasizing the fact that Kyoto is a community where many fulfilling experienced can be lived.

Website like Museum

This overnight museum was designed by 15 Artists and 9 Art Directors, who created 31 Art works "in which you can sleep in" and a vertical gallery of 30 meters high. To express the depth of this "place for experimentation that is nor a museum, nor a hotel", we chose to play around the minimal concept of a white cube, inspired by the architecture of the building.

Brand Movie

For the brand movie we created, the central theme was “Liminal”, which means threshold of perception. The 「BnA Alter Museum」 enables to experience liminality, that makes the border with reality unclear due to the extraordinary experiences and sensations felt by the guests using VFX technology. Liminality is a feeling, a state of mind, a physicality, a sensation, an idea somewhere in between reality and unworldly perception, simultaneously forming, un-forming, at the threshold of transformation. The question is: what is reality?

CREDITS

CLIENT
BnA
ROLE
Art Direction, Branding, Video Production, Website
THE TEAM

Creative Director & Front-end Engineer
Ryo Miyakawamonopo Tokyo

Project Manager & Web Planner & Application Planner & Designer & Back-end Engineer
Tomoki Inagumamonopo Tokyo

Art Director & Designer
Jin Okumamonopo Tokyo

Designer
Mirai Koyamamonopo Tokyo

Application Engineer
Tatsumi Akahori

Still
Keisuke Inoue

Director
Artem Skiy

Producer
Chace Fedorpoweredby.tokyo

Production Assistant
Julie Guillotpoweredby.tokyo

VFX
Ruben Frosali RubenFro

Music
Roly Porter

OTHER MONOPO GROUP MEMBERS
ON THIS PROJECT