Communication Design For NISSAY

ROLE
UX/UI Design, Development, Video Production
DELIVERABLE
Responsive Website, Video
DATE
May 2014

monopo Tokyo planned and produced a full package of 2014/2015 communications targeting the younger generation for NISSAY, one of Japan’s largest insurance companies.

Planning and executing a communication campaign to increase awareness of NISSAY among the young generation

The image and awareness of life-insurance among the young generation (10-24 year-olds) is very low because it is generally unrelatable. However, after deep research, we found and defined an effective way to communicate early on with the younger generation about life-insurance. When they grow up and start considering life-insurance, the image of the brand can be a key reason to choose a company and service for them.

THINK ABOUT LIFE

Before planning the campaign and its execution, we proposed a core concept tagline to communicate their philosophy to the younger generation. The tagline ‘THINK ABOUT LIFE’ is an initiative to unify different marketing campaigns into a single theme of “Life”, which has always been central to Nissay’s philosophy. We started to create campaigns under this conceptual umbrella.

Nissay helps young people to organize a surprise scenario for their special one

“MAKE HAPPYNING” is a unique campaign where Nissay helps people organize a surprise scenario to express love, gratitude, and support for someone special in their life. We planned and designed the campaign with the objective of delivering Nissay’s message of “wishing for the happiness of your special someone is the shortest way to grab your happiness (Shortcut to happiness)”. This feeling of gratitude, congratulation, and appreciation is collected from the public on the campaign’s website. The selection process was very limited and only a few were given the opportunity to transform their feelings of gratitude and appreciation into a surprise event. monopo also produced "MAKE HAPPYNING" videos that captured those happy moments.

CREDITS

CLIENT
NISSAY
ROLE
UX/UI Design, Development, Video Production
THE TEAM

Producer & Creative director
Yoshiyuki Sasakimonopo Tokyo

Producer
Ryota Taniguchimonopo Tokyo

Art Director & Designer
Takaya Ohtamonopo Tokyo

Technical Director, Developer, Planner
Shun Okadamonopo Tokyo

Art Director, Planner, Developer
Shoichichiro Kamedamonopo Tokyo

Illustrator
Taeko Hamamotomonopo Tokyo

Agency
Denstu

Production and PR
DISTANT DRUMS

Video Production
morimori, Tohoku-Shinsha

PR Management
Vector

Copywriting
Rokkaku

Planning
Morfing