PUPPY NEW YEAR Campaign Website

ROLE
Web Production, UX/UI Design, Technical Direction, Web Development(Front-end, Back-end)
DELIVERABLE
Responsive Website
DATE
Dec 2017

We took charge of making the campaign website “ #PUPPYNEWYEAR 〜May all dogs be happy.〜”. Next year will be the year of the dog according to the Chinese zodiac. The website provides royalty-free puppy images. All the puppies on the website are available for adoption.

May all dogs be happy

The aim of the campaign is to improve the visibility of adoptable pets in Japan so that they can find their forever home. These cute puppies are from “Lifeboat for abandoned Dogs and Cats”, which is an NPO in Kashiwa city, Chiba prefecture. For the design, we used bright tone imagery with fun animations to wish everyone a happy new year.

CREDITS

CLIENT
Lifeboat for abandoned Dogs and Cats
ROLE
Web Production, UX/UI Design, Technical Direction, Web Development(Front-end, Back-end)
THE TEAM

AGENCY
TOKYU AGENCY

Executive Creative Director
Kouki Watanabe

Creative Director + Planner
Ryosuke Sakai

Art Director + Designer
Toshimi Hayashi

Designer
Ayane Matsumura, Kenntarou Tanaka, Chihiro Fukudome

PR Planner
Tatuya Yoshio, Satoshi Hirose (Material), Sayaka Nakano (Material)

Account Executive
Mitsuyo Demura

STILL
THE ELVES AND THE SHOEMAKER

Photographer
Fumihito Katamura

Producer
Kazunori Hoshi

Art
Ikuko Kobayashi

WEBSITE
monopo Tokyo

Web Director + Front-end Engineer
Ryo Miyakawamonopo Tokyo

Web Designer
Jin Okumamonopo Tokyo

Back-end Engineer
Kenta Takahashimonopo Tokyo

MOVIE
SCHOOL (TAIYOKIKAKU)

Producer
Teppei Ohno

Editor
Shuji Daito

Cinematographer
Makoto Ishida

MONOPO TOKYO MEMBERS
ON THIS PROJECT