ROLE: Video Production
DELIVERABLE: Video
DATE: JAN 2017
monopo produced the campaign movie for the latest Adidas | MOUSSY collaboration.
BRIEF
“SCENELESS SPORTS”
The collaboration between Adidas and MOUSSY formed the concept of SCENELESS SPORTS, a clothing line equally fashionable and stylish but with the ease of movement of a sportswear collection. They needed a campaign movie reflecting these two aspects of the collection: fashionable and functional.
ART DIRECTION
Symmetrical & Geometrical compositions mixing Sports and Lifestyle feeling
Our aesthetic is based on symmetrical compositions and geometrical shapes, mixing footage of sports arena and fashion model. We used the kinetic lines of “A” for Adidas and “M” for MOUSSY, “|” for collaboration and the 3 lines of Adidas logo as inspiration for our compositions.
PRODUCTION
Music Driven Production
We created the soundtrack before shooting in order to create unique edit and motion graphics matching the disoriented style of the track. We made an effort to emphasize the asymmetrical style of this collaboration through the music.
Credits
Client: BAROQUE JAPAN LIMITED
Our role: Video Production
THE TEAM
# Movie Production: monopo Tokyo
Producer: Yoshiyuki Sasaki (monopo Tokyo)
Creative Director: Tatsuya Ishikawa (BSPK™.Inc)
Movie Director / Videographer / Editer: Kyotaro Hayashi (DRAWING AND MANUAL)
Videographer: Masaki Miyamoto (DRAWING AND MANUAL)
Videographer: Keisuke Inoue
2nd Videographer: Naoki Takehisa
Sound: Jemapur
Production Manager: Takayuki Yokoyama(monopo Tokyo)
Videographer: Masaki Miyamoto (DRAWING AND MANUAL)
# Brand Steel Production
: SLEEPINGTOKYO
Art Director & Styling: Yukari Ota (SLEEPINGTOKYO)
Photographer: Bungo Tsuchiya (TRON)
Hair: HORI (BE NATURAL)
Make Up: Kanako Yoshida (mod's hair)
Model: Olga T (BRAVO)
Design: Toshifumi Kiuchi (SLEEPINGTOKYO)
PARTNERS
Movie Production: SLEEPINGTOKYO, BSPK™.Inc, DRAWING AND MANUAL, JEMAPUR
MONOPO STAFF ON THIS PROJECT
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