CASE STUDY OF

ADIDAS | MOUSSY BRAND MOVIE

ROLE: VIDEO PRODUCTION

DELIVERABLE: VIDEO

DATE: JAN 2017

monopo produced the campaign movie for the latest Adidas | MOUSSY collaboration.

PLAY

BRIEF

“SCENELESS SPORTS”

The collaboration between Adidas and MOUSSY formed the concept of SCENELESS SPORTS, a clothing line equally fashionable and stylish but with the ease of movement of a sportswear collection. They needed a campaign movie reflecting these two aspects of the collection: fashionable and functional.

ART DIRECTION

Symmetrical & Geometrical compositions mixing Sports and Lifestyle feeling

Our aesthetic is based on symmetrical compositions and geometrical shapes, mixing footage of sports arena and fashion model. We used the kinetic lines of “A” for Adidas and “M” for MOUSSY, “|” for collaboration and the 3 lines of Adidas logo as inspiration for our compositions.

PRODUCTION

Music Driven Production

We created the soundtrack before shooting in order to create unique edit and motion graphics matching the disoriented style of the track. We made an effort to emphasize the asymmetrical style of this collaboration through the music.

Credits

Client: BAROQUE JAPAN LIMITED

Our role: VIDEO PRODUCTION

THE TEAM

# Movie Production: monopo


Producer: Yoshiyuki Sasaki (monopo)


Creative director: Tatsuya Ishikawa (BSPK™.Inc)


Movie director / Videographer / Editer: Kyotaro Hayashi (DRAWING AND MANUAL)


Videographer: Masaki Miyamoto (DRAWING AND MANUAL)

Videographer: Keisuke Inoue


2nd Videographer: Naoki Takehisa


Sound: Jemapur


Production manager: Takayuki Yokoyama(monopo)


Videographer: Masaki Miyamoto (DRAWING AND MANUAL)



# Brand Steel Production
: SLEEPINGTOKYO

Art director & Styling: Yukari Ota (SLEEPINGTOKYO)


Photographer: Bungo Tsuchiya (TRON)


Hair: HORI (BE NATURAL)


Make up: Kanako Yoshida (mod's hair)


Model: Olga T (BRAVO)


Design: Toshifumi Kiuchi (SLEEPINGTOKYO)

PARTNERS

Movie production: SLEEPINGTOKYO, BSPK™.Inc, DRAWING AND MANUAL, JEMAPUR

Related projects

We should work together!