adidas | MOUSSY Brand Movie

The collaboration between Adidas and MOUSSY formed the concept of SCENELESS SPORTS, a clothing line equally fashionable and stylish but with the ease of movement of a sportswear collection. They needed a campaign movie reflecting these two aspects of the collection: fashionable and functional.

Our aesthetic is based on symmetrical compositions and geometrical shapes, mixing footage of sports arena and fashion model. We used the kinetic lines of “A” for Adidas and “M” for MOUSSY, “|” for collaboration and the 3 lines of Adidas logo as inspiration for our compositions.

We created the soundtrack before shooting in order to create unique edit and motion graphics matching the disoriented style of the track. We made an effort to emphasize the asymmetrical style of this collaboration through the music.