ROLE: UX/UI Design, Logo Design
DELIVERABLE: Responsive Website, Logo
DATE: DEC 2016
We were in charge of the logo design and web creation of "BEYOND THE DREAM", which is the promotion of the 61th Arima Kinen by Japan Racing Association (JRA).
OVERVIEW
Creation of a real experience, beyond the dream
“Arima Kinen” is not only horse-racing, but also an experience existing beyond the dream that you can experience yourself. We recreated this amazing experience by expressing the view of the magnificent, dynamic, and graceful racehorse. The shooting was held in Mirei-Ko, which is located on the outskirts of Nagano, using various technologies such as drone and the world’s biggest water projection technology that realized the projection of the 18m high and 40m large image.
From the 19th of December, the 4 meter high and 7.2 meter wide water illumination projection appeared in the Shinjuku Cine City Square. This was one of the rarest public water projection spots in Japan animated by Arima Kinen.
Video made by WOW and EPOCH
Credits
Client: JRA
Our role: UX/UI Design, Logo Design
PLANNING AND DIRECTION: TOKYU AGENCY INC. + WOW + monopo Tokyo
Creative Director and Planning Director: Naotatsu Nozawa
Producer: Osamu Nakazawa, Naotatsu Nozawa
Art Director: Takuma Nakazi (WOW), Ryo Miyakawa (monopo Tokyo)
Communication Planner: Ryosuke Sakai, Shoichi Marumoto
PR Planner: Tatsuya Yoshio
Account Director: Tomohiko Fujii
Special Thanks: Manami Nagare
MOVIE PRODUCTION: WOW + EPOCH
Director: Takuma Nakazi (WOW), Wataru Saito (EPOCH)
CG Designer: Daisuke Moriwaki (WOW), Tsutomu Miyajima (WOW), Tomoya Kimpara (WOW)
Composer: Tomohiro Nagasaki (WOW)
Cinematographer: Isao Okudaira (zero)
Lighting Director: Katsutoshi Hirano
Drone: Mitsuhiro Takeda (Tokyo Drone)
Offline Editor: Iwama Norihiro (IEMOTO)
Producer: Shinichi Saeki (WOW), Yasuaki Matsui (WOW), Kazuya Arai (EPOCH)
Assistant Producer: Takuya Kobayashi (WOW)
WATER SCREEN: TOOMO INC.
Producer: Yoshiki Imazumi
Designer: Tetsuya Hyodo
Director: Keisuke Yano
Engineer: Isao Ootsuyama
Transport: Mikio Oowaki
PROJECTION: PRISM CO.,LTD
Engineer: Kenji Mizuta, Tomoyuki Ishido
WEB: monopo Tokyo
Technical Director: Ryo Miyakawa
Web Designer: Jin Okuma
MONOPO STAFF ON THIS PROJECT
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