CASE STUDY OF

WATER PROJECTION
CAMPAIGN FOR JRA

ROLE: UX/UI DESIGN, LOGO DESIGN

DELIVERABLE: RESPONSIVE WEBSITE, LOGO

DATE: DEC 2016

We were in charge of the logo design and web creation of "BEYOND THE DREAM", which is the promotion of the 61th Arima Kinen by Japan Racing Association (JRA).

OVERVIEW

Creation of a real experience, beyond the dream

“Arima Kinen” is not only horse-racing, but also an experience existing beyond the dream that you can experience yourself. We recreated this amazing experience by expressing the view of the magnificent, dynamic, and graceful racehorse. The shooting was held in Mirei-Ko, which is located on the outskirts of Nagano, using various technologies such as drone and the world’s biggest water projection technology that realized the projection of the 18m high and 40m large image.

From the 19th of December, the 4 meter high and 7.2 meter wide water illumination projection appeared in the Shinjuku Cine City Square. This was one of the rarest public water projection spots in Japan animated by Arima Kinen.

PLAY

Video made by WOW and EPOCH

Credits

Client: JRA

Our role: UX/UI design, logo design

PLANNING AND DIRECTION: TOKYU AGENCY INC. + WOW + MONOPO

Creative Director and Planning Director: Naotatsu Nozawa

Producer: Osamu Nakazawa, Naotatsu Nozawa

Art Director: Takuma Nakazi (WOW), Ryo Miyakawa (monopo)

Communication Planner: Ryosuke Sakai, Shoichi Marumoto

PR Planner: Tatsuya Yoshio

Account Director: Tomohiko Fujii

Special thanks: Manami Nagare

MOVIE PRODUCTION: WOW + EPOCH

Director: Takuma Nakazi (WOW), Wataru Saito (EPOCH)

CG Designer: Daisuke Moriwaki (WOW), Tsutomu Miyajima (WOW), Tomoya Kimpara (WOW)

Composer: Tomohiro Nagasaki (WOW)

Cinematographer: Isao Okudaira (zero)

Lighting Director: Katsutoshi Hirano

Drone: Mitsuhiro Takeda (Tokyo Drone)

Offline Editor: Iwama Norihiro (IEMOTO)

Producer: Shinichi Saeki (WOW), Yasuaki Matsui (WOW), Kazuya Arai (EPOCH)

Assistant Producer: Takuya Kobayashi (WOW)

WATER SCREEN: TOOMO INC. 

Producer: Yoshiki Imazumi

Designer: Tetsuya Hyodo

Director: Keisuke Yano

Engineer: Isao Ootsuyama

Transport: Mikio Oowaki

PROJECTION: PRISM CO.,LTD

Engineer: Kenji Mizuta, Tomoyuki Ishido

Awards & recognition

  • ADFEST 2017

    Film Craft Lotus / Special Effects: In-Camera (Finalist)

  • AD STARS 2017

    Film Craft / Achievement in Production (Bronze)

  • AD STARS 2017

    Film Craft / Art direction / Production design (Finalist)

  • AD STARS 2017

    Film Craft / Visual Effects (Finalist)

  • AD STARS 2017

    Film Craft / Cinematography (Finalist)

  • Spikes Asia 2017

    Film Craft / Cinematography (Shortlist)

  • Spikes Asia 2017

    Film Craft / Achievement in Production (Shortlist)

Related projects

We should work together!