Water Projection Campaign For JRA

ROLE
UX/UI Design, Logo Design
DELIVERABLE
Responsive Website, Logo
DATE
Dec 2016

monopo Tokyo was in charge of the logo design and web creation of "BEYOND THE DREAM", which is the promotion of the 61th Arima Kinen by Japan Racing Association (JRA).

CLIENT BRIEF

OUR PROPOSAL

Creation of a real experience, beyond the dream

“Arima Kinen” is not only horse-racing, but also an experience existing beyond the dream that you can experience yourself. We recreated this amazing experience by expressing the view of the magnificent, dynamic, and graceful racehorse. The shooting was held in Mirei-Ko, which is located on the outskirts of Nagano, using various technologies such as drone and the world’s biggest water projection technology that realized the projection of the 18m high and 40m large image. From the 19th of December, the 4 meter high and 7.2 meter wide water illumination projection appeared in the Shinjuku Cine City Square. This was one of the rarest public water projection spots in Japan animated by Arima Kinen.

Video made by WOW and EPOCH

CREDITS

CLIENT
JRA
ROLE
UX/UI Design, Logo Design
THE TEAM

PLANNING AND DIRECTION
TOKYU AGENCY INC. + WOW + monopo Tokyo

Creative Director and Planning Director
Naotatsu Nozawa

Producer
Osamu Nakazawa, Naotatsu Nozawa

Art Director
Takuma Nakazi (WOW)

Art Director
Ryo Miyakawamonopo Tokyo

Communication Planner
Ryosuke Sakai, Shoichi Marumoto

PR Planner
Tatsuya Yoshio

Account Director
Tomohiko Fujii

Special Thanks
Manami Nagare

MOVIE PRODUCTION
WOW + EPOCH

Director
Takuma Nakazi (WOW), Wataru Saito (EPOCH)

CG Designer
Daisuke Moriwaki (WOW), Tsutomu Miyajima (WOW), Tomoya Kimpara (WOW)

Composer
Tomohiro Nagasaki (WOW)

Cinematographer
Isao Okudaira (zero)

Lighting Director
Katsutoshi Hirano

Drone
Mitsuhiro Takeda (Tokyo Drone)

Offline Editor
Iwama Norihiro (IEMOTO)

Producer
Shinichi Saeki (WOW), Yasuaki Matsui (WOW), Kazuya Arai (EPOCH)

Assistant Producer
Takuya Kobayashi (WOW)

WATER SCREEN
TOOMO INC.

Producer
Yoshiki Imazumi

Designer
Tetsuya Hyodo

Director
Keisuke Yano

Engineer
Isao Ootsuyama

Transport
Mikio Oowaki

PROJECTION
PRISM CO.,LTD

Engineer
Kenji Mizuta, Tomoyuki Ishido

Website
monopo Tokyo

Technical Director
Ryo Miyakawamonopo Tokyo

Web Designer
Jin Okumamonopo Tokyo

MONOPO TOKYO MEMBERS
ON THIS PROJECT