At monopo, we were in charge of creating visual assets for "Ultimune’s" 2021 AW's social media / digital communication.

*1 Number of shipments January-December 2020 (calculated as 24 hours/ day).
*2 Total number of awards worldwide as of December 2020" />
At monopo, we were in charge of creating visual assets for "Ultimune’s" 2021 AW's social media / digital communication.

*1 Number of shipments January-December 2020 (calculated as 24 hours/ day).
*2 Total number of awards worldwide as of December 2020" />
At monopo, we were in charge of creating visual assets for "Ultimune’s" 2021 AW's social media / digital communication.

*1 Number of shipments January-December 2020 (calculated as 24 hours/ day).
*2 Total number of awards worldwide as of December 2020"/>

CASE STUDY OF

brand SHISEIDO
Ultimune Social Asset

ROLE: STILL & MOVIE PRODUCTION

DELIVERABLE: Still, Movie, Copy

DATE: JUL 2021

"Ultimune" is a global skin care brand beauty essence that represents SHISEIDO. The unique value of "drawing out the real beauty of the skin" has been supported by people regardless of race, age, skin type, and gender, resulting in selling at a speed of 1 bottle per 6.8 seconds*1 worldwide, as well as being a hero product of winning more than 200*2 beauty awards.

At monopo, we were in charge of creating visual assets for "Ultimune’s" 2021 AW's social media / digital communication.

*1 Number of shipments January-December 2020 (calculated as 24 hours/ day).
*2 Total number of awards worldwide as of December 2020

Content communication for social media

In order to acquire new fans and create a sense of excitement for the brand which has been gaining tremendous support and popularity, we thought about how digital communication would play a role.

In order to catch the attention of users within the large amount of content in social media feeds, we made speedy and eye-catching content as the core element of the assets.

Animations were kept within a duration of a few seconds, and contents were created with bold colors and dynamic touches.

PLAY

Teaser Content that Fosters Excitement

For the teaser timing before the release, we created content that can fosters the fans' excitement, such as visuals of the product's silhouette, and the animation of the Hanatsubaki mark unique to Shiseido.

PLAY

Technology x Art

Additionally for the unique visual expression of "The Lifeblood ™", we made sure the assets have visual impact on social media by making it bold and artistic.

Credits

Client: Shiseido Company, Limited

Our role: Still & Movie production

THE TEAM

CLIENT: Shiseido Company, Limited

BRAND: brand SHISEIDO


:

Executive Creative Directer: Toshihiko Tanabe (Dentsu)

Creative Director: Hiroshi Akinaga (Dentsu)


:

Art Directer: Mei Kanamoto (monopo) & Sumie Yamaguchi (monopo)

Project Manager: Clara Blin (monopo) & Yo Takahashi

Producer: Kensuke Tanaka (monopo)

Planner & Photographer & DOP: SOS IN Bel Air

Prop Stylist: Jeanette Moncada

Related projects

We should work together!