ROLE: Still & Movie Production
DELIVERABLE: Still, Movie, Copy
DATE: JUL 2021
"Ultimune" is a global skin care brand beauty essence that represents SHISEIDO. The unique value of "drawing out the real beauty of the skin" has been supported by people regardless of race, age, skin type, and gender, resulting in selling at a speed of 1 bottle per 6.8 seconds*1 worldwide, as well as being a hero product of winning more than 200*2 beauty awards.
At monopo, we were in charge of creating visual assets for "Ultimune’s" 2021 AW's social media / digital communication.
*1 Number of shipments January-December 2020 (calculated as 24 hours/ day).
*2 Total number of awards worldwide as of December 2020
Content communication for social media
In order to acquire new fans and create a sense of excitement for the brand which has been gaining tremendous support and popularity, we thought about how digital communication would play a role.
In order to catch the attention of users within the large amount of content in social media feeds, we made speedy and eye-catching content as the core element of the assets.
Animations were kept within a duration of a few seconds, and contents were created with bold colors and dynamic touches.
Teaser Content that Fosters Excitement
For the teaser timing before the release, we created content that can fosters the fans' excitement, such as visuals of the product's silhouette, and the animation of the Hanatsubaki mark unique to Shiseido.
Technology x Art
Additionally for the unique visual expression of "The Lifeblood ™", we made sure the assets have visual impact on social media by making it bold and artistic.
Credits
Client: Shiseido Company, Limited
Our role: Still & Movie Production
THE TEAM
CLIENT: Shiseido Company, Limited
BRAND: SHISEIDO
:
Executive Creative Directer: Toshihiko Tanabe (Dentsu)
Creative Director: Hiroshi Akinaga (Dentsu)
:
Art Directer: Mei Kanamoto (monopo Tokyo), Sumie Yamaguchi (monopo Tokyo)
Project Manager: Clara Blin (monopo Tokyo), Yo Takahashi
Producer: Kensuke Tanaka (monopo Tokyo)
Planner & Photographer & DOP: SOS IN Bel Air
Prop Stylist: Jeanette Moncada
MONOPO STAFF ON THIS PROJECT
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