ROLE: Project Management
DELIVERABLE: Installation
DATE: JAN 2017
monopo directed the promotion of the 8th year anniversary of the “Shanghai World Financial Center / SWFC”, the financial and cultural symbol of Shanghai.
OVERVIEW
A lighting installation made by the movement of pedestrians
This installation is an illumination system that tracks people’s movements to create different speed, shapes, and colours of lights. It was installed at the biggest pedestrian bridge in Shanghai, the “明珠環". The beauty of the illumination is made by the people passing by the bridge. More than 300,000 people visited during the installations run from the 6th to 25th of December, 2016.
Credits
Client: SHANGHAI WORLD FINANCIAL CENTER
Our role: Project Management
PLANNING & PRODUCTION: TOKYU AGENCY INC. + OFFICE 339
Creative Director and Planning Director: Naotatsu Nozawa (Tokyu Agency)
Interactive Planner: Ryo Miyakawa (monopo Tokyo), Kyotaro Hayashi (DRAWING AND MANUAL)
Technical Director: Tatsuhisa Ishikawa (gnisdé)
Art Director: Kotaro Okusu (MIRROR)
Spatial Designer: Ryohei Murakami (studioBOWL), Site Foreman
Photographer and Movie Director: Kyotaro Hayashi (DRAWING AND MANUAL)
Sound Director: Naoyuki Chikatani
Producer: Naotatsu Nozawa (Tokyu Agency), Kenta Torimoto (office 339)
Project Director: Ryo Miyakawa (monopo Tokyo)
Project Manager: KANG HYOBOB (office 339)
MONOPO STAFF ON THIS PROJECT
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