CASE STUDY OF

SHANGHAI LIGHTS INSTALLATION

ROLE: PROJECT MANAGEMENT

DELIVERABLE: INSTALLATION

DATE: JAN 2017

monopo directed the promotion of the 8th year anniversary of the “Shanghai World Financial Center / SWFC”, the financial and cultural symbol of Shanghai.

PLAY

OVERVIEW

A lighting installation made by the movement of pedestrians

This installation is an illumination system that tracks people’s movements to create different speed, shapes, and colours of lights. It was installed at the biggest pedestrian bridge in Shanghai, the “明珠環". The beauty of the illumination is made by the people passing by the bridge. More than 300,000 people visited during the installations run from the 6th to 25th of December, 2016.

Credits

Client: SHANGHAI WORLD FINANCIAL CENTER

Our role: PROJECT MANAGEMENT

PLANNING & PRODUCTION: TOKYU AGENCY INC. + OFFICE 339

Creative Director and Planning Director: Naotatsu Nozawa (Tokyu Agency)

Interactive Planner: Ryo Miyakawa (monopo), Kyotaro Hayashi (DRAWING AND MANUAL)

Technical Director: Tatsuhisa Ishikawa (gnisdé)

Art Director: Kotaro Okusu (MIRROR)

Spatial Designer: Ryohei Murakami (studioBOWL), Site Foreman

Photographer and Movie Director: Kyotaro Hayashi (DRAWING AND MANUAL)

Sound Director: Naoyuki Chikatani

Producer: Naotatsu Nozawa (Tokyu Agency), Kenta Torimoto (office 339)

Project Director: Ryo Miyakawa (monopo)

Project Manager: KANG HYOBOB (office 339)

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