CHUPA CHUPS Campaign "MASHUP YOUR FUN"

ROLE
Planning, Creative Direction, Copywriting, Developing
DELIVERABLE
Campaign Concept and Strategy, Creative Direction, Responsive Website
DATE
No 2020

Chupa Chups, an iconic lollipop candy brand that has launched over 100 flavors across more than 160 countries. In celebration of their new flavor, “Milk Tea”, we worked on everything from the planning to creative directing, to the campaign’s communication and website design of the “MASHUP YOUR FUN” campaign.

More ways to enjoy

The campaign featured a comedy duo and model/actress; Chocolate Planet, who have continued to direct trends; and Riko, known to have fun in various scenes through expressing herself. The two groups were styled incorporating the eight flavors to create one visual for the special website. We ultimately succeeded in producing a campaign message of “More ways to enjoy” by reaching new collaborations and offering fun and fresh experiences.

CREDITS

CLIENT
Perfetti Van Melle Japan
ROLE
Planning, Creative Direction, Copywriting, Developing
THE TEAM

Creative Director / Planner
Wataru Nakazawa

Creative Director / Planner
Ryo Miyakawamonopo Tokyo

Planner
Tomoki Inagumamonopo Tokyo

Art Director
Yosuke Kamihigashi, Takumi Kawamoto (Sony Music Solutions)

PR Director
Nozomi Watanabe (Platinum)

Account Executive
Isao Suzuki, Etsuko Sato, Miho Kubo (Momentum)

Art Direction
Takumi Kawamoto (Sony Music Solutions)

Design
Miwa Nakazawa

Coordinator
Keigo Mikami, Chika Sekine (Sony Music Solutions)

Casting
Aimi Yamada (a3)

Styling
Chie Ninomiya

Hair&Make
ya Iwasaw,Ari・gate

Art
Yuichi Ishida (Rmond)

Photographer
Tsutomu Ono (ACUSYU)

Cast
Riko, Chocolate Planet

Art Direction
Yosuke Kamihigashi (Sony Music Solutions)

Design
Misaki Okada (Sony Music Solutions)

Front-end Engineer
Ryo Miyakawamonopo Tokyo

Back-end Engineer
Shun Okadamonopo Tokyo

SNS Planning
Masahito Fukuma (tete marche)

Instagram GIF Sticker Designer
Miwa Nakazawa

Photographer
Hiroki Wada (affect-production)

Director
TAKE (affect-production)

DP
Hiroyuki Hasegawa (affect-production)

MONOPO TOKYO MEMBERS
ON THIS PROJECT