CASE STUDY OF

DOCOMOxSNOW
DIGITAL CAMPAIGN

ROLE: UX/UI DESIGN, ART DIRECTION, TECHNICAL DIRECTION

DELIVERABLE: RESPONSIVE WEBSITE

DATE: MAR 2017

We were in charge of the logo design and web production for the promotion of “Cinderella Yearbook” (graduation photo album) by docomo x SNOW.

OVERVIEW

A digital campaign to change the perception of the yearbook among teenagers

A graduation yearbook is something very special that should be memorable for the students but most of them are unsatisfied with their photos because they are taken the same way as ID pictures with no fun or creativity. For this reason, they perceive the yearbook as a memory they want to forget.

To capture the best moments with their classmates, the mobile app SNOW created a graduation album that makes you look your best. SNOW makes it possible for you to customize your look in your photo album. From the concept movie to the gift campaign using actual graduates, the web generator that makes it all possible, the movie looking back on the history of high school girls’ poses, this project included not only web production but various other aspects.

PLAY

Video campaign made by AOI Pro.

PLAY

Video campaign made by EPOCH

Credits

Client: NTT DOCOMO, INC.

Our role: UX/UI design, Art direction, Technical direction

AGENCY : TOKYU AGENCY

Exective Creative Director: Nobutoshi Takada

Creative Director / Integration Planner / Producer: Ryosuke Sakai

Creative Director / Copywriter / Planner: Keisuke Muroya

Art Director: Ryo Miyakawa (monopo)

PR Planner: Tatsuya Yoshio

Producer: Naotasu Nozawa

Special Thanks: Shoichi Marumoto, Yuriko Miyama

Account Exective: Shinichi Kumazawa, Ayako Ishii

WEB: MONOPO + UNIBA

Project Manager: Ryo Miyakawa (monopo), Keiichi Tanifuji (UNIBA INC.)

Technical Director: Ryo Murayama (UNIBA INC.)

Logo Desinger: Takuya Kenmoku (monopo)

Web Designer: Taeko Hamamoto (monopo), Shoichiro Kameda (monopo), Sakino Tomiura (monopo)

Front-End Engineer: Ryo Miyakawa (monopo), Jun Mori (UNIBA INC.), Noriyuki Shimizu (UNIBA INC.)

Developer: Seiya Konno (UNIBA INC.), Satoshi Mochizuki (UNIBA INC.)

MOVIE 1: AOI PRO.

Director / Offline Editor: Takko Yoshida

Cinematographer: Shingo Ikeura

Assistant Director: Yuki Shiratori (TOKYO FILM), Taiga Takemoto

Lighting Director: Yuki Maeshima

Lighting Assistant: Nakanishi Katsuyuki

Stylist: Mayako Shigeta

Hair Make: Hikaru Takada

Stills: You Ishii

Colorist: Evgeny Suzuki

Music: Shotaro Tsurumaru (otoco)

Online Editor: Koji Wada (LICHTGRAPH)

Producer: Takuma Moriya

Production Manager: Wataru Ode

MOVIE 2: EPOCH

Director: Kazuma Ikeda (P.I.C.S. MANAGEMENT)

Cinematographer: Nobuaki Imura (I-7)

Lighting Director: Katsutoshi Hirano (BONDS)

Stylist: Takashi Usui (THYMON)

Hair Make: Makiko Nonaka (eclat DAIKANYAMA)

Choreographer: Jun

Telop Design: Ryo Miyakawa(monopo), Sshoichiro Kameda (monopo)

Compositer: Kei Yamauchi (GZ-TOKYO)

Assistant Editor: Aya Sato (GZ-TOKYO)

Sound Design: Nobuyuki Aoki (be Blue)

Producer: Kazunari Arai (EPOCH)

Assistant Producer: Fumiko Iino (EPOCH)

Related projects

We should work together!