ROLE: UX/UI Design, Art Direction, Technical Direction
DELIVERABLE: Responsive Website
DATE: MAR 2017
We were in charge of the logo design and web production for the promotion of “Cinderella Yearbook” (graduation photo album) by docomo x SNOW.
OVERVIEW
A digital campaign to change the perception of the yearbook among teenagers
A graduation yearbook is something very special that should be memorable for the students but most of them are unsatisfied with their photos because they are taken the same way as ID pictures with no fun or creativity. For this reason, they perceive the yearbook as a memory they want to forget.
To capture the best moments with their classmates, the mobile app SNOW created a graduation album that makes you look your best. SNOW makes it possible for you to customize your look in your photo album. From the concept movie to the gift campaign using actual graduates, the web generator that makes it all possible, the movie looking back on the history of high school girls’ poses, this project included not only web production but various other aspects.
Video campaign made by AOI Pro.
Video campaign made by EPOCH
Credits
Client: NTT DOCOMO, INC.
Our role: UX/UI Design, Art Direction, Technical Direction
AGENCY : TOKYU AGENCY
Exective Creative Director: Nobutoshi Takada
Creative Director / Integration Planner / Producer: Ryosuke Sakai
Creative Director / Copywriter / Planner: Keisuke Muroya
Art Director: Ryo Miyakawa (monopo Tokyo)
PR Planner: Tatsuya Yoshio
Producer: Naotasu Nozawa
Special Thanks: Shoichi Marumoto, Yuriko Miyama
Account Exective: Shinichi Kumazawa, Ayako Ishii
WEB: monopo Tokyo + UNIBA
Project Manager: Ryo Miyakawa (monopo Tokyo), Keiichi Tanifuji (UNIBA INC.)
Technical Director: Ryo Murayama (UNIBA INC.)
Logo Desinger: Takuya Kenmoku (monopo Tokyo)
Web Designer: Taeko Hamamoto (monopo Tokyo), Shoichiro Kameda (monopo Tokyo), Sakino Tomiura (monopo Tokyo)
Front-end Engineer: Ryo Miyakawa (monopo Tokyo), Jun Mori (UNIBA INC.), Noriyuki Shimizu (UNIBA INC.)
Developer: Seiya Konno (UNIBA INC.), Satoshi Mochizuki (UNIBA INC.)
MOVIE 1: AOI PRO.
Director / Offline Editor: Takko Yoshida
Cinematographer: Shingo Ikeura
Assistant Director: Yuki Shiratori (TOKYO FILM), Taiga Takemoto
Lighting Director: Yuki Maeshima
Lighting Assistant: Nakanishi Katsuyuki
Stylist: Mayako Shigeta
Hair Make: Hikaru Takada
Stills: You Ishii
Colorist: Evgeny Suzuki
Music: Shotaro Tsurumaru (otoco)
Online Editor: Koji Wada (LICHTGRAPH)
Producer: Takuma Moriya
Production Manager: Wataru Ode
MOVIE 2: EPOCH
Director: Kazuma Ikeda (P.I.C.S. MANAGEMENT)
Cinematographer: Nobuaki Imura (I-7)
Lighting Director: Katsutoshi Hirano (BONDS)
Stylist: Takashi Usui (THYMON)
Hair Make: Makiko Nonaka (eclat DAIKANYAMA)
Choreographer: Jun
Telop Design: Ryo Miyakawa(monopo), Shoichiro Kameda (monopo)
Compositer: Kei Yamauchi (GZ-TOKYO)
Assistant Editor: Aya Sato (GZ-TOKYO)
Sound Design: Nobuyuki Aoki (be Blue)
Producer: Kazunari Arai (EPOCH)
Assistant Producer: Fumiko Iino (EPOCH)
MONOPO STAFF ON THIS PROJECT
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