CASE STUDY OF

PUPPY NEW YEAR
CAMPAIGN WEBSITE

ROLE: WEB PRODUCTION, UI/UX DESIGN, TECHNICAL DIRECTION, WEB DEVELOPMENT(FRONT-END, BACK-END)

DELIVERABLE: RESPONSIVE WEBSITE

DATE: DEC 2017

We took charge of making the campaign website “ #PUPPYNEWYEAR 〜May all dogs be happy.〜”. Next year will be the year of the dog according to the Chinese zodiac. The website provides royalty-free puppy images. All the puppies on the website are available for adoption.

OVERVIEW

May all dogs be happy

The aim of the campaign is to improve the visibility of adoptable pets in Japan so that they can find their forever home. These cute puppies are from “Lifeboat for abandoned Dogs and Cats”, which is an NPO in Kashiwa city, Chiba prefecture. For the design, we used bright tone imagery with fun animations to wish everyone a happy new year.

PLAY

Credits

Client: Lifeboat for abandoned Dogs and Cats

Our role: Web production, UI/UX design, Technical direction, Web development(Front-end, Back-end)

AGENCY: TOKYU AGENCY

Executive Creative Director: Kouki Watanabe

Creative Director + Planner: Ryosuke Sakai

Art Director+Designer: Toshimi Hayashi

Designer: Ayane Matsumura, Kenntarou Tanaka, Chihiro Fukudome

PR planner: Tatuya Yoshio, Satoshi Hirose (Material), Sayaka Nakano (Material)

Account Executive: Mitsuyo Demura

STILL: THE ELVES AND THE SHOEMAKER

Photographer: Fumihito Katamura

Producer: Kazunori Hoshi

Art: Ikuko Kobayashi

WEB: MONOPO

Web Director + Front-End Engineer: Ryo Miyakawa

Web Designer: Jin Okuma

Back-End Engineer: Kenta Takahashi

MOVIE: SCHOOL (TAIYOKIKAKU)

Producer: Teppei Ohno

Editor: Shuji Daito

Cinematographer: Makoto Ishida

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