docomo x SNOW Digital Campaign

ROLE
UX/UI Design, Art Direction, Technical Direction
DELIVERABLE
Responsive Website
DATE
Mar 2017

monopo Tokyo was in charge of the logo design and web production for the promotion of “Cinderella Yearbook” (graduation photo album) by docomo x SNOW.

A digital campaign to change the perception of the yearbook among teenagers

A graduation yearbook is something very special that should be memorable for the students but most of them are unsatisfied with their photos because they are taken the same way as ID pictures with no fun or creativity. For this reason, they perceive the yearbook as a memory they want to forget. To capture the best moments with their classmates, the mobile app SNOW created a graduation album that makes you look your best. SNOW makes it possible for you to customize your look in your photo album. From the concept movie to the gift campaign using actual graduates, the web generator that makes it all possible, the movie looking back on the history of high school girls’ poses, this project included not only web production but various other aspects.

Video campaign made by AOI Pro.

Video campaign made by EPOCH

CREDITS

CLIENT
NTT DOCOMO, INC.
ROLE
UX/UI Design, Art Direction, Technical Direction
THE TEAM

AGENCY
TOKYU AGENCY

Exective Creative Director
Nobutoshi Takada

Creative Director / Integration Planner / Producer
Ryosuke Sakai

Creative Director / Copywriter / Planner
Keisuke Muroya

Art Director
Ryo Miyakawamonopo Tokyo

PR Planner
Tatsuya Yoshio

Producer
Naotasu Nozawa

Special Thanks
Shoichi Marumoto, Yuriko Miyama

Account Exective
Shinichi Kumazawa, Ayako Ishii

Website
monopo Tokyo + UNIBA

Project Manager
Ryo Miyakawamonopo Tokyo

Project Manager
Keiichi Tanifuji (UNIBA INC.)

Technical Director
Ryo Murayama (UNIBA INC.)

Logo Desinger
Takuya Kenmokumonopo Tokyo

Web Designer
Taeko Hamamotomonopo Tokyo

Web Designer
Shoichiro Kamedamonopo Tokyo

Web Designer
Sakino Tomiuramonopo Tokyo

Front-end Engineer
Ryo Miyakawamonopo Tokyo

Front-end Engineer
Jun Mori (UNIBA INC.)

Front-end Engineer
Noriyuki Shimizu (UNIBA INC.)

Developer
Seiya Konno (UNIBA INC.), Satoshi Mochizuki (UNIBA INC.)

MOVIE 1
AOI PRO.

Director / Offline Editor
Takko Yoshida

Cinematographer
Shingo Ikeura

Assistant Director
Yuki Shiratori (TOKYO FILM), Taiga Takemoto

Lighting Director
Yuki Maeshima

Lighting Assistant
Nakanishi Katsuyuki

Stylist
Mayako Shigeta

Hair Make
Hikaru Takada

Stills
You Ishii

Colorist
Evgeny Suzuki

Music
Shotaro Tsurumaru (otoco)

Online Editor
Koji Wada (LICHTGRAPH)

Producer
Takuma Moriya

Production Manager
Wataru Ode

MOVIE 2
EPOCH

Director
Kazuma Ikeda (P.I.C.S. MANAGEMENT)

Cinematographer
Nobuaki Imura (I-7)

Lighting Director
Katsutoshi Hirano (BONDS)

Stylist
Takashi Usui (THYMON)

Hair Make
Makiko Nonaka (eclat DAIKANYAMA)

Choreographer
Jun

Telop Design
Ryo Miyakawamonopo Tokyo

Telop Design
Shoichiro Kamedamonopo Tokyo

Compositer
Kei Yamauchi (GZ-TOKYO)

Assistant Editor
Aya Sato (GZ-TOKYO)

Sound Design
Nobuyuki Aoki (be Blue)

Producer
Kazunari Arai (EPOCH)

Assistant Producer
Fumiko Iino (EPOCH)

MONOPO TOKYO MEMBERS
ON THIS PROJECT